Ellara Storey

Digital Marketing Expert

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Education

Tufts University

BA in Marketing and Communications

GPA: 4.0

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Certifications

• Google Digital Marketing &
   E-Commerce Certificate

• HubSpot Inbound Marketing Certification

• HubSpot Content Marketing Certification

• HubSpot Social Media Marketing
   Certification

• Meta Certified Digital Marketing Associate

• Google Analytics Certification (GA4)

Meet Ellara

I’m a digital strategist, brand builder, and content creator with a reputation for clarity, creativity, and results-first marketing. I specialize in sharp messaging, distinctive brands, and campaigns that actually move the needle.

After more than 18 years in the industry, I’ve worn just about every marketing hat there is—often at the same time—effectively operating as a full in-house marketing team. Along the way, I’ve also assembled a trusted collective of standout writers, social media strategists, SEO specialists, designers, and digital consultants. Together, we collaborate under WhimsyWorks, bringing big-agency thinking with boutique-level precision.

Digital Marketing Portfolio

….well, just a few highlights. 

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Ellara Storey

Seeking roles such as digital marketing director, director of marketing, marketing manager, and head of marketing in all industries, including startups and SMBs, in the tech / SaaS space, FinTech, and beyond.

 


SUMMARY

Results-oriented digital marketing executive with 20+ years of experience driving scalable growth through end-to-end strategy across SEO, PR, social media, content, lifecycle marketing, and automation. Proven track record of increasing brand reach, accelerating qualified lead generation, and tightly aligning marketing initiatives with business goals. Known for cross-functional leadership, strong brand architecture, analytics-led decision making, and building content systems that perform.

PROFESSIONAL EXPERIENCE

AuroraShift Labs (Remote, Contract)
Director of Content, Social & Communications | March 2024 – Present

  • Led distributed, cross-functional teams—including international contributors—to execute content and communications strategies that increased sales-qualified leads by 49% quarter-over-quarter.

  • Orchestrated integrated brand messaging, PR initiatives, and digital campaigns, driving a 61% lift in organic engagement within the first three months.

  • Introduced live performance dashboards and attribution tracking, cutting inefficient spend by $4,200 per quarter and improving campaign ROI by 20%.

  • Designed full-funnel marketing frameworks, proposals, and execution plans for organizations seeking support across content marketing, social strategy, and earned media.

 

 

Northlane Collective (Remote, Part-Time)
Growth Marketing Strategist | September 2023 – Present

  • Executed segmented email, social, and content campaigns that increased inbound lead volume by 41% and improved MQL-to-SQL conversion rates by 18%.

  • Implemented structured experimentation and A/B testing programs, raising email open rates from 20% to 34% and click-through rates by 44%.

  • Built custom reporting across Google Analytics and HubSpot to connect campaign performance directly to revenue impact, contributing to a 17% increase in pipeline velocity.

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Brightwell Digital Group (Remote)
Senior Marketing Strategist | June 2021 – August 2023

  • Owned end-to-end digital strategy across content, SEO, social media, and marketing automation for B2B and B2C clients, contributing to an average 38% year-over-year increase in organic traffic.

  • Led brand repositioning initiatives and messaging overhauls that improved on-site conversion rates by 26% and reduced bounce rates across key landing pages.

  • Partnered closely with sales and product teams to align campaign strategy with revenue targets, shortening sales cycles by 15% through tighter funnel integration.

  • Established standardized reporting and KPI frameworks, enabling stakeholders to clearly track performance, attribution, and ROI across channels.

 

 

Holloway & Finch Marketing (Hybrid)
Content & SEO Lead | January 2017 – May 2021

  • Directed content strategy and SEO execution for multi-site brands, resulting in top-3 Google rankings for more than 120 high-intent keywords within 12 months.

  • Built and managed editorial calendars, contributor workflows, and publishing systems that increased content output by 3× without sacrificing quality or consistency.

  • Collaborated with designers and developers to optimize site architecture, improving Core Web Vitals scores and driving a 29% lift in organic conversions.

  • Mentored junior marketers and freelancers, creating repeatable content and optimization processes that scaled across multiple client accounts.